Ernest W. Baker, the co-founder’s Grandfather, and an early Detroit ad man, serves as a muse for the brand’s identity. With a sense of nostalgia, an intention is made to reinterpret classic garments that feel as if they were taken from Ernest’s closet.

Established by designers Reid Baker and Inês Amorim, of the United States and Portugal, the collections blend their cultural influences between European elegance and an American rawness.

Sharing experience working for designers Haider Ackermann, Yang Li and Wooyoungmi. The label was shortlisted for the 2018 edition LVMH prize.

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